SINGCHEER - Smart Manufacturing，Connecting the future ！

ABOUT US

Company Profile

Founded in 1998, Singcheer is dedicated to the development of extrusion and packaging technology and solutions over the years. We have setup the long-term connection and cooperation with the top wire and cable suppliers worldwide. We have become a large-scale cable equipment system service provider. Our products are renowned in the industry for high speed, high efficiency, automation and humanization.

In 2016 Singcheer acquired the EFAF technology, know-how and brand. EFAF automatic packaging solution is suitable for 0.35mm²-240mm² cable, which can realize automatic packaging from coiling, spooling, boxing to labeling, palletizing, and then delivery to the warehouse. With 30 years of Italian packaging technology, SINGCHEER continues to provide global customers with innovative, reliable and cost-effective packaging solutions based on the cost advantages of made in China.

Facing the fourth wave of industrial revolution, and based on rich experience in automation equipment mamufacturing, as well as the advantages with fully understand in the cable production and process, SINGCHEER set up R&D team in Shanghai, Nanjing, and Dongtai for cable manufacturing enterprises to build a set of manufacturing execution system (SiMES). We will use SiMES as the carrier to integrate the central feed, AGV and stereoscopic warehouse, to provide customers with complete intelligent factory solutions, to realize cable industry production of informationize, intelligence, wisdom, and create maximum value for customers. Become the promoter of the industrial upgrading in the cable industry.

● 150 employees worldwide
● Office space: 1800㎡
● Production area: 13100㎡
● 2019 Sales: RMB 110 million

Business Philosophy

Vision

Dedicated to the integration of digit and automation technology, and to be the global leading supplier of smart factory solution for wire and cable industry.

Mission

To pursue the growth for both of company and staff. Continuously create the maximum values with high quality products and service for the customers.

Value

Sincerity, Innovation, Solidarity, Dedication
We adhere to the principle of sincerity and openness to maintain the good images of the corporate of Singcheer and staff.

Service

Customers’ satisfaction is the only reason for our existence.

Customers’ demand is the driving force for our growth.

Cost

The minimum quality loss means the minimum cost. We focus on the total cost of whole life cycle for the products, rather than the price for once purchase.

Management Innovation

Management
●   CRM system(Customer Relationship Management) introduced in 2004.
●   ERP system(Enterprise Resource Planning) introduced in 2005.
●   UKAC ISO9000 certification achieved in 2008.
●   Introduced the Workfront project management software of the United States in 2009, and improved the procedure to order-based project management
●   Passed the nation high-tech enterprise certification in 2015

Innovation
Obtained 40 Chinese patents by the end of 2018, including 5 invention patents, 67 utility models and 2 software Copyrights.

Partner

● Kunshan Hengchengrong Machinery and Equipment Co., Ltd.
● Suzhou Demac Electric Co., Ltd.

Agents

We are looking for the regions agents and representatives in global market.
If you are interested in being our cooperation partner in the following countries or regions, please contact us.

Countries and regional:
Europe, Africa, America, Middle East, India